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“Brazilian Portuguese Immersion with Emphasis in Business, Logistics and Supply-chain” is a course in which students ‘immerse’ themselves in Portuguese 24x7, combining real-life situations, vocabulary, conversation, listening and real business situation projects that includes phone conversations and visits while staying in Curitiba, a city considered to be Brazil’s model city.
The course includes grammar, reading, writing and communication situations with focus on teaching students the Portuguese skills necessary to handle business and logistics terms, expressions and culture that will allow students to cope effectively when doing business in Brazil and discussing topics related to import, export and logistics in Portuguese.
While the complete course is for four weeks, students will be allowed to participate for as little as one week, able to choose the extent of the participation and which week based on availability and schedule.
Besides the country immersion of 24 hours, 7 days a week, students will have a total of 38 class room hours per week, 30 hours of Portuguese training combined with real life business situations while working as a team on assigned coordinated and supervised project that will provide real business phone conversations and visits and an additional 8 hours as students sit-in an actual supply chain class thought in Portuguese on Saturdays allowing language practice, skill development and networking with Brazilians taking the course.
The course will provide students with the ability to do an investigating project on a particular institution engaged in international trade and logistics as part of the immersion week or weeks in Brazil. During the immersion week, the student will conduct interviews and gather data on specific business issues discussed during the course. Students will learn vocabulary and discuss Portuguese communication skills in different markets within Brazil as well as business models and challenges faced Brazilians from assigned institutions. Each team will present its findings to the rest of the class at the end of each week.
Portuguese will be learned while focusing and exposing students to international business issues and terminology, providing students with a number of benefits:
1) Students will be exposed to multinational firms in Brazil.
2) With a focus on the specific industry of trade and logistics, important industry language skills will be learned and a better understanding of how to engage in business with Brazil will be achieved.
3) Prominent growth access because a significant amount of money is available to export and logistics service providers globally, especially for emerging markets like Brazil.
4) Portuguese language skills combined with trade and logistics problems communication skills.
The overall goal of this course is to:
- Expose students to Brazilian Portuguese and Brazilian business culture, which may be applied to other markets in South America;
- Stretch the student’s language and ability to communicate with other Brazilian businesses on the phone or in person;
- Highlight the communication differences and similarities between Brazil and US, including markets, culture and logistics.
More specifically, the purpose of this course is to:
- Teach the Portuguese language while exploring the issues of international trade and logistics from a Brazilian perspective;
- Better communicate in Portuguese by understanding not only the language but terminology of trade and logistics operations;
- Better understand the language challenges facing international trade and logistics from the perspective of a Brazilian company;
- Gain exposure to some of the different business models being employed in Brazil, which, in some cases, may be similar to other emerging markets globally.
Week 1 through 4
- Brazilian Portuguese language by country location overview
- Vocabulary - Country specific and Culture
- Vocabulary – Brazilian Industry specific
- Business Project – Assigned Institution specific
- Vocabulary / Conversation - Portuguese in Business, Trade and Logistics Models
- Vocabulary / Conversation - Language Constraints in Human Resource
- Vocabulary / Conversation – Brazilians, Communication and Quality Control
- Vocabulary / Conversation – Monitoring Mechanisms in Brazil
- Vocabulary / Conversation – Language Obstacles in Leadership
- Vocabulary / Conversation – Communication in Customer Service issues
Week 1: Teams are established and business project 1 is finalized.
Week 2: Teams are re-established and business project 2 is finalized.
Week 3: Teams are re-established and business project 3 is finalized.
Week 4: Teams are re-established and business project 4 is finalized.
Business projects will include investigations on assigned institution while learning and applying the vocabulary of selected topic. The investigation will include assisted phone calls and visits to assigned institution.
Course Grading Criteria
Grading will be done weekly and have four components:
1) Class participation (20%)
2) Post trip presentation (30%)
3) Vocabulary test (20%)
4) Final team report and presentation on institution investigation (in Portuguese) (30%)
- The class participation component will include a requirement that the team is prepared to discuss the topics in the context of the institution under investigation, in class and in Portuguese.
- The post-trip presentation will be a presentation of what was learned and how the ability to communicate with Brazilians was improved, more specifically, within the international trade and logistics environment in Brazil along with a briefing of the institution focused.
- The final team institution investigation report will be present not by one but shared among all team members and should include the challenges the institution faces, the data gather and recommendations supported by the data.
Participants will receive a certificate of completion which is respected by selected organizations and associations in Brazil and United States.
Those with a certificate of completion for all four weeks will have fulfilled the requirements for the
language proficiency test for entrants to Brazilian business, trade and logistics applied by SIS4Biz in US and Aliança Americas Sul (AAS) in Brazil.
- Personal integrity and professionalism
- Academic Honor Code
- Respect to self and others
- Additional expenses include travel, visa, meals and transportation outside of the program and other personal purchases.
- Accommodation cost may be reduced for double and triple occupancy.